Time is secondary. You don't want to go to long or short but you can adjust the heat mid roast for that. I normally start high heat till 1st crack then lower heat for a bit and if I feel its taking to long to reach 2nd crack I up the heat a bit again. My roasting sessions last about 12-15 minutes sometimes a bit less but almost never more. That is only the time spent over the heat though. Cooling takes a bit too. I try not to put them away till they are cool enough to hold bare handed since the second crack is an exothermic reaction.