So I thought I would show you how I build the lather that everyone should be getting out of Williams.
Here's my set up...
Pre war British tech with a Wilkinson Sword blade (extra long handle frankensteined together)
Vintage Williams puck in a Monkey-approved mug
Every Ready C-40 badger brush
Hammered Turkish tin plated lather bowl
Soak puck and brush while I shower...
Drain off water from brush, squeeze and give one good shake to remove excess water. Drain mug. Start to load brush....
This is after about 60 seconds. Lots of brush coverage. Its ready to build into a proper lather....
Back in the 80's and 90's I used to face lather but since discovering the lather bowl, I'm all about building my lather in one of these bowls....
This is after about 2 minutes of vigorous whipping and occasional pumping of the brush. The best way to describe it is to push all the lather to the bottom of the bowl, push the brush down into the middle and pump the brush up and down a few times. I'm not sure why it works but it does. I think it may be forcing some of the air that is in the lather out because each time I do it, the lather increases its thickness. I never have to add water. Just the residual water from the brush and maybe a drop or two left in the bottom of the bowl after draining. And the lather stays this thick and fluffy through out the duration of my shave. I usually have enough to do two full passes. The lather never gets thin or dissipates. I know this is more than a few minutes worth of work to get a lather but its always worth it for the shave you'll get with the time you put in.
I hope that helps the guys that are having trouble with Williams. Stick with it. I don't want anyone to come away with a negative reaction to it. Its been around since 1840 and you'd have to assume that if it was so bad, that it wouldn't have lasted more than a few years.