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What are you drinking tonight?

Zima was produced by filtering the lowest grade beer the company made through charcoal to strip its flavor and color (in the '90s it was briefly popular to make products clear, which was also the fad that gave us Crystal Pepsi,) and adding citrus flavoring. The company marketed this drink towards men who felt that wine coolers weren't macho enough, and instructed sellers to never place Zima alongside them. Despite this marketing campaign, the drink ended up being most popular with women, which further alienated Zima's target audience.
 
I always thought of Zima as hard Sprite. Not a fan. I like Sprite though.

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I remember Zima from my teen years...likely predecessor to Smirnoff pops. Easy gateway adult drinks.
 
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