So, I read through this entire thread and was amazed at the number of people that had never tried Williams before. Except for two pucks of Mitchell's Wool Fat and an occasional sample pulled from the Mystery Pass around box, I've used Williams every day since I was 15 (37years!!!). I know that its not as user friendly as other soaps and it has its good and bad properties but the soap has been around forever and it still works. That has to stand for something.
As far as the best technique, I soak the puck while showering (@15-20 minutes) pour off the excess. Squeeze out and shake out my boar brush, load for 30-40 seconds and move to my hammered turkish bowl where my brush was soaking during the shower. Swirl vigorously and occasionally pump the brush on the bottom to add air. I never need to add additional water to the bowl or the brush. I know that some people in this thread had issues and I know it can seem frustrating when you're used to easy lather every morning but this is the only way I've ever known and it works, instinctively, every morning. And its how my father, and grandfather and great grandfather got it to work. Williams is where the mass market shavers learned to shave at home, quickly and easily. Its one of our founding fathers, right along side King Gillette and Barbasol. Please consider adding Williams to your rotation. Its our past. We should help to keep it alive.
I'm kind of bummed I didn't see this thread until now. I would have liked to have participated. I may mix up a version and try it for my own education.