Ahhh....We've heard this complaint before. Most of the people that hate us forget that it's the logo on the front....not the name on the back. I know that doesn't sit well with everyone but the fact that we've made the playoffs 5 out of 6 years of existence and are going to our 2nd Cup Final in that time, says more about how well that idea works than the thought that a team should commit itself to a player no matter how well he's performing. It's a notion that exists in baseball more than most sports.......so I'm fine with that idea. I'll take a championship banner over a banner with a retired players number on it...any day. As the team grows its history, we'll get more long term players that will be the face of the franchise.....but the Cup is not as easy to win so fans should focus on that more. If people want to hate the Golden Knights.....fine....just means we're doing something right....because no one hates the Coyotes.