I can tell you exactly how it went down. THB made 300 sets for sale, to go live at 12:00AM on Saturday morning. Because of the limited amount available, they announced to The Holy Black Brotherhood on Instagram that they would actually make the product available at 11:55pm on Friday, five minutes before the official launch. There are 1190 Brotherhood members on IG, so there was already going to be not enough for everyone to get one. That's why I shared the early release here. I think there are only a half dozen or so folks who went in specifically trying to buy them and flip them, but by the time midnight hit the majority of stock was already flying off the site. So, most people who showed up right at midnight ended up losing items from their cart, because the official sellout time was between 12:01 and 12:02.
I think the fact that everyone from this forum who really wanted one (and didn't fall asleep) was able to get one is pretty encouraging. The only folks who didn't were ones who showed up later or had computer freezes, and that made the fact that some folks bought a lot of units sting even more.