Oriental Fragrances
Oriental fragrances comprise one of the major perfume categories on the typical fragrance wheel. They are distinguished by the use of warm, rich, exotic, and sweet notes. Overall tones can be herbal, spicy, dry, powdery, and/or resinous. The perfumes generally are opulent, voluptuous, and seductive. The meaning of the term 'Oriental' has changed over the last several decades, especially with the growing influence of Arabian perfumery.
This perfume genre is called Oriental because it represents the Western fantasy of the mysterious and sensual East that arose in the 19th century. At that time French artists such as Eugene Delacroix and Jean Ingres captured this dream in their paintings of lounging odalisques, tiger hunts, and harem scenes, and French perfumers translated these stereotypical visions through rich notes of vanilla, amber, patchouli, sandalwood, and musk. Although embodying a fantasy image, the Orientals were rooted in perfume's history, using many of the same ingredients that were initially used in India and Arabia at the beginning of fragrance creation. The first contemporary Oriental fragrances were Guerlain Jicky (1889), and Coty L'Origan (1905), Ambre Antique (1910), and Emeraude (1921).
Classical Oriental fragrances have used natural ingredients like heliotrope, sandalwood, coumarin, orris, myrrh, anise, vanilla, musk, and gum resins, but the combinations have been tweaked to aim them to men or women or as 'shared' scents, and they have evolved over time with the changing needs of perfume users. Typically they have strong sillage and are quite long lasting, due to heavy use of the base notes. They are generally extracted and mixed in an oil base that makes the perfume stick well to the skin and allows it to evaporate slowly over a long time. Their prevailing character often is 'adult' and most suited to evening wear.
The most popular Oriental notes in modern products are:
bergamot (top)
pink peppercorn (top-middle)
rose, nutmeg, jasmine, tuberose, ginger (middle)
tonka bean, amber, cedarwood, vanilla, sandalwood, patchouli, orris (base)
Well-known classical Oriental fragrances are Guerlain Shalimar and Habit Rouge; Calvin Klein Obsession; Frederic Malle Musc Ravageur; Cartier Must; and Annick Goutal Ambre Fetich and l'Artisan l'Eau d'Ambre.
There are defined and recognized Oriental subfamilies, the major ones being Floral Oriental (Floriental), Soft Oriental, and Woody Oriental, which generally represent transition areas blending into adjacent ones on the standard fragrance wheels, along with Fougere Oriental, which combines aspects of all the subfamilies. More recently described subgroups include Spicy Oriental and the minor Aromatic Oriental (usually considered a part of the Floral Oriental type), Vanilla Oriental, and Fresh Oriental (also often combined into the Floral Oriental group). Those Oriental fragrances with dominant amber are usually considered in a separate group due to their accentuated warmth and sensuality.
Obviously some fragrances will lend themselves to more than one subfamily, and there can be disagreement among perceptions. Thus some of the perfumes listed in the groups below appear more than once.
Floral Oriental
Bordering on the Floral category on the wheel, these typically have a sweet, warm, dark, powdery base, often harmonizing with flowers such as gardenia, tuberose, rose, jasmine, peony, magnolia, lily of the valley, or carnation. They have the softness of florals and the warmth of true Orientals. The majority of them are primarily considered feminine or unisex. Aromatic florals, one of the oldest groups historically, are considered part of this category.
Some of the recognized more masculine Floral Orientals include:
Abercrombie & Fitch Oud Amour
Acqua di Parma Colonia Vaniglia
Amouage Molook
Bvlgari Man in Black, Garanat, Opalon
Cartier Declaration Essence
Elysees Conviction Black
Fragrance Kitchen Man from Ipanema
Gritti 19-68
Hugo Boss Bottled Oud Aromatic
Korres l'Eau de Parfum 20
Oriflame Excite Force
Phebo Patchouli
Rasasi Junoon Satin
Roberto Cavalli
Sapientiae Niche Ofanins
Xerjoff Shooting Stars Modoc
Zara Gold Edition
Soft Oriental (Incense)
The base notes of these perfumes are not as sweet or heavy as those of classical Orientals, and they are less balsamic and animalic. Their blends of flowers, spices, and amber create a softer but still sensual style. Incense frequently is added for a darker and warmer composition.
Typical masculine Soft Orientals are:
Acqua di Parma Colonia Mirra
Cacharel Loulou
Diptyque l'Eau
Estee Lauder Youth Dew
Jean Patou Sublime
Kenzo Jungle l'Elephant
Chanel Coco
Serge Lutens Ambre Sultan
Robert Graham Valour
Woody Oriental
These have prominent wood notes that temper the sweetness of the vanilla, tonka bean, amber, and balsamics. Their accents provide what has been described as a 'luminous' effect, and they are sometimes considered 'artistic.' They often contain warm sandalwood and rosewood and dry notes of cedarwood, patchouli, agarwood, or vetiver. These are the most popular Oriental fragrances for men. Aromatic woods are generally included in this category.
Masculine Woody Orientals include:
Acqua di Parma Colonia Mirra, Colonia Oud
Alexandria Alexander the Great, Aromatic Conflict, Himalaya Mountains, Extreme
Alfred Dunhill Desire, Pursuit
Amouage Epic, Beloved, Figment, Interlude Black Iris, Interlude, Overture
Annick Goutal Sables
Ariana & Evans Khalifa
Axe Provocation
Azzaro Duo
Burberry Brit, London
Bvlgari Ambero, Notte, Man, Man Black Orient, Silver LE, Falkar, Gyan, Omnio
C.O. Bigelow Barber Cologne Elixir Black
Cacharel Nemo
Calvin Klein Contradiction, Dark Obsession, Encounter, Euphoria (various), Obsessed, Obsession
Carolina Herrera 212 (various), Insignia
Cartier Declaration, l'Envol de Cartier, Must Cartier, Santos
Cerruti 1881 Black
Chanel Allure (various), Bois des Iles, Egoiste
Chopard pour Homme
Christian Dior Faahrenheit 32, CC Patchouli Imperial, Dune
Crabtree & Evelyn Sandalwood
Creed Bois du Portugal, Himalaya, Santal Imperial
Davidoff Horizon Extreme, Silver Shadow, Brilliant Game, Game Intense, Zino
Dolce & Gabbana By, One Royal Night, Velvet Incenso
Donna Karan Chaos
Dzintars My Version (various), Ridzinieks, Strong Man
Emanuel Ungaro for Him
Ermenegildo Zegna Amber Gold, Indonesian Oud, Roman Wood, Zegna New York
Fendi Theorema Uomo
Floris Patchouli
Fragonard Eau de Hongrie, Zizanie
Geoffrey Beene Grey Flannel
Giorgio Armani Code (various)
Givenchy Gentlemen Only Intense, Pi (various), Very Irresistible
Gucci Envy, Guilty Absolute
Guerlain Habit (various), l'Homme Ideal (various), Samsara
Halston Man Amber
Hugo Boss Bottled Oud, Scent Private Accord
Hermes Eau de Merveilles, Terre d'Hermes
Issey Miyake l'Eau d'Issey Or Encens, Nuit d'Issey Polaris
Jean Paul Gaultier Le Male
Jequiti Malte, Portiolli, Stame, Thiaguinho, Uzon
John Varvatos for Men, Dark Rebel, Oud
Joop! Homme Black King, Homme
Jovan Ginseng NRG
Karl Lagerfeld Classic
Korres Black Pepper Cashmere Lemonwood, Saffron Tobacco
L'Occitane en Provence Eau des Baux
Masaki Maatsushima Aqua Mat Homme, Art Homme
Michael Kors for Men, Extreme Night
Molinard Habanita
Montale Red Vetiver
Mugler A*Men (various), Alien Man, Taste of Fragrance
Nikos for Men
Oleg Cassini for Men
Oriflame Dark Wood, Eternal Man
Paco Rabanne 1 Million, Black XS (various), Ultraviolet
Pecksniff's Cardinal, Tompion
Penhaligon's Hammam Bouquet
Pierre Cardin Centaure Cuir Casaque, Collection Cedre-Ambre, Revelation Energy
Prada Luna Rossa Black, l'Homme Absolu, l'Homme Intense
Ralph Lauren Polo (various)
Remy Latour Cigar Black Oud, Cigar Mystic Scent, Manes
Roger & Gallet l'Homme Vetyver
Royal Copenhagen 1775 Noble, 1775 Valor, 1775 Rival
Santa Maria Novella Opoponax
Tom Ford Noir Extreme
Versace pour Homme, Oud Noir, Versus Uomo
Viktor & Rolf Antidote
Yardley 442 Active
Yves Rocher Ambre Noir, Hoggar
Yves St. Laurent l'Homme Intense, Collection M7, La Nuitde l'Homme, Opium Eau d'Orient
Zara (various)
Fougere Oriental
This represents the blending of nearly all the major Oriental components (warm, woody, spicy, and sweet accords) along with refreshing aromatic notes of lavender, rosemary, coumarin, and oakmoss. This group is especially popular with men.
Men's Fougere Oriental perfumes:
Alexandria Ete Sauvage, Greek Horse, Mr. Sillage, Royalty
Alfred Dunhill Desire Black, London
Amouage Jubilation XXV Man
Axe Africa, Anarchy for Him, Dark Temptation, Musk, Phoenix, Signature Rogue
Azzaro Amber Fever, Elixir Bois Precieux, Naughty Leather, Solarissimo Favignana
Burberry Element
Bvlgari Kobraa
Calvin Klein Eternity Flame, Eternity Now, Euphoria Gold
Carolina Herrra 212 (various)
Caron Impact pour un Homme
Cartier Pasha
Cerruti Si
Chanel pour Monsieur
Chopard Heaven
Christian Dior Sauvage
Claus Porto Musgo Real Agua de Colonia No. 1 Orange Amber
Crabtree & Evelyn Moroccan Myrrh
Dana Canoe
Dzintars Lucky No. 10
Emanuel Ungaro Apparition Homme Intense, Ungaro
Fila for Men
Fiorucci Extreme Sport
Giorgio Armani Attitude, Eau de Nuit, Stronger with You Intensely
Givenchy Play Intense, Xeryus Rouge
Gritti Decimo
Hermes Equipage
Hugo Boss In Motion
Jean Patou
Jean Paul Gautier Le Male (various), Ultra Male
Jequiti l'Attitude Musique, Prive Homme Fortune, So Voce Fabio Jr. Momentos
Jo Malone Amber & Lavender
Johan Varvatos JVxNJ Crimson
Joop! Homme (various)
Kenneth Cole Mankind Hero
Lacoste Elegance
L'Acqua di Fiori 310, U.Man
Lancome Hypnose
Montale Sliver Aoud
Mugler A*Men (various)
Nikos Sculpture
Oleg Cassini
Oriflame Full Moon, Possess Man
Penhaligon's Agarbathi
Pierre Cardin Bleu Marine
Pino Silvestre Deep Charisma
Rasasi Al Wisam Day
Rochas l'Homme, Monsieur Rochas
Salvatore Ferragamo Acqua Essenziale Blu
Swank Jade East
Thera Cosmeticos (various)
Versace Dreamer
Yves St. Laurent Jazz Prestige, La Nuit, La Nuit Eau Electrique
Zara (various)
Spicy Oriental
The term Oriental applies especially well to this group, since they often have multiple strong, balanced ingredients rather than a specific or signature accord. Hot, sensual, and with a typical zesty and adventuresome spirit, they are a favorite with both genders, especially in the cold winter season. Popular notes include cinnamon, clove, pink pepper, mace, thyme, and nutmeg, and common floral additions are mandarin, bergamot, and orchid, which give the perfume an added Eastern flavor. Amber sometimes is added for more warmth. Men seem to prefer Spicy Orientals that also mix vanilla and resins. This group is has remained popular and less changed than some of the others.
Popular men's products:
Acqua di Parma Colonia Quercia
Alexandria La Dolce Vita, Ovation
Alfred Dunhill Moroccan Amber
Amouage Lyric, Fate
Aramis Classic Reserve, Havana, JHL
Azzaro Decibel
Boucheron Homme Fraicheur 2008, Jaipur
Burberry Brit New Year, London
Bvlgari Man in Black Essence, Le Gemme Yasep
C.O. Bigelow Barber Cologne Elixir, Bay Rum
Calvin Klein Heat, One Shock, Eternity, Obsessed
Carolina Herrera Bad Boy, CH Men, CH Men Grand Tour
Cartier Must, Santos Concentree
Cerruti 1881 Signature
Chanel pour Monsieur Concentree
Christian Dior Fahrenheit, Sauvage
Claus Porto Real Black Edition
Dana English Leather Spiced
Davidoff Hot Water, Hot Water Night
Dolce & Gabbana ll La Force, The One Collector, One Mysterious Night
Emanuel Ungaro pour l'Homme II, Power, U Fever
Ermenegildo Zegna (various)
Floris Palm Springs for Spencer Hart
Fragonard Desert
Giorgio Armani Code (various), Attitude Extreme, Gio 2015
Givenchy Gentlemen Only Absolute
Gucci Made to Measure
Hugo Boss Soul, Scent Absolute, Dark Blue, Red
Jequiti Champs Velocite
Jovan Satisfaction
Karl Lagerfeld Homme, KL, Photo
Korres Saffron Amber Agarwood Cardamom
L'Occitane en Provence Au Bresil - Cumaru
Lacoste Timeless
Maurer & Wirtz Tabac Fire Power
Narciso Rodriguez Intense
Nikos Sculpture Homme God's Night
Oriflame Be the Wild Legend, ID Player, Intense Embrace Him, Manful, Signature Heritage, Voyager
Paco Rabanne Pure XS Night
Panama 1924 Sport, 2.0
Paul Sebastian Silver, Kinetic
Pecksniff's Charismatic
Penhaligon's Endymion, LP No. 9, Uncompromising Sohan
Pierre Cardin Revelation
Rasasi Daarej, Tasmeem
Roja Enigma, Madison
Royal Copenhagen 1775 Rival, Noble
Shulton Old Spice Original
Viktor & Rolf Spicebomb Extreme
Xerjoff Coffee Break Golden Dallah, Shooting Stars Kobe
Yardley Bond Street, Cougar
Yves St. Laurent Body Kouros, Opium (various)
Zara (various)
(Vanilla Oriental)
With warm gourmand characters, this group blends already sweet perfumes built on Oriental notes (the usual woods, flowers, spices, and resins) with other sweet components, such as caramel, vanilla, chocolate, almond, honey, and burnt sugar. Products of this type is especially popular among women, but several of them are aimed at men:
Axe Provoke
Carolina Herrera 212 VIP
Ermenegildo Zegna Strength
Frederic Malle Monsieur
Giorgio Armani Night
Guerlain l'Initial
Inessance Terre d'Evasion
Jacques Battini De l'Ambre Shady
Jean Paul Gaultier Kokorico by Night
John Varvatos Rock Volume 1
Joop! Wow!
Mugler A*Men Pure Havane, Angel Glamorama
Oriflame S8 Night
Remy Latour Cigar Vanilla Tonka
Ralph Lauren Ralph Hot
Ted Lapidus Intenso
Thera Cosmeticos Amatus
Yves St. Laurent Black Opium Storm Illusion
(Fresh Oriental)
Often considered a part of the Floral Oriental family, this newer group has a lighter interpretation, with citrus oils included to brighten and lift the aroma, making them more applicable to daytime use while still having an underlying exotic beauty. Examples include:
10 Corso Como Uomo
Acqua di Parma Colonia Mirra
Baldessarini Black
Bvlgari Le Gemme Garanat, Man Black
Davidoff Cool Water Intense
Kenzo Aqua Kenzo Neo
Lacoste Timeless
Paco Rabanne 1 Million, Invictus Legend, Pure XS
Prada Luna Rossa Sport
Rasasi La Yuqawam Ambergris Showers, Relation, Truly, Xtraordinaire Musky
Roja Madison
Royal Copenhagen 1775 Valor
Zara Amber, Blue Spirit, CC Sydney, Denim Couture Red, Weekend Hoodie, Tobacco Intense Dark
(Aromatic Oriental)
This is generally deemed a part of the Floral Oriental collection but is thought to be significantly separate by a few. The fragrances typically possess a very intensive grassy-spicy tone provided by sage, rosemary, cumin, lavender, and other plants, which often is combined with uplifting citrus notes. They seem to be especially popular with men. Included in this group are:
Abercrombie & Fitch First Instinct
Bvlgari Le Gemme Opalon, Man Black Orient
Chanel Allure Sport
Chopard 1000 Miglia Chrono
Giorgio Armani Code A-List
Hugo Boss The Scent
Jean Paul Gaultier Le Male, Le Male Aviator
Karl Lagerfled Bois de Cedre
Lacoste Land
Mugler Alien Man
Panama 1924 Espresso Napoletano
Rasasi Power Plus
Roja Risque
Taylor of Old Bond Street Platinum
Xerjoff Coffee Break Golden Moka
Zara C4shmer4n, For Him
Oriental Perfume Name/Concept Controversy
Many experts consider the term 'Oriental' to be misleading and vague or worse. Although there are old and sophisticated fragrance traditions in North Africa, the Middle East, and the Far East, the typical modern perfume of this type has little in common with their classical forms. Amouage Gold, a well-known modern fragrance from the company founded by the Omani royal family, does exploit and typify the cliché, with a signature powdery-mossy accord built around Omani rose and frankincense. But the Oriental family of French perfumery initially grew as part of the stereotypical orientalist Western arts movement of the 19th and early 20th centuries, and like the widely varying philosophies of the artists of that time, the word came to mean many things, often seemingly conflicting. This confusing state has been worsened by the necessity of many of the fragrances being constantly reformulated to keep them in compliance with various governmental regulations.
'Oriental' possibly was used at first to describe perfumes actually made with ingredients from or associated with the Orient, especially the Middle East, and subsequently ingredients that approximated or suggested those 'warm' scents. The first product to use the term in print was Guerlain Shalimar, launched in 1925 in Paris at the International Exhibition of Decorative Arts and described as Oriental "because its suave gourmand notes recall the sweet balsams of the lands of the One Thousand and One Nights." It was said to have been inspired by a maharaja visiting Paris who told Jacques and Raymond Guerlain the story of the gardens of Shalimar, which sheltered the Mughal emperor Shah Jahan and his Persian wife Mumtaz Mahal, for whom he built the Taj Mahal.
Outside the perfume world, 'Oriental' is a word not only reflecting Western fantasies, but also suggesting 19th century and early 20th century European colonialism. In his book
Orientalism, Edward Said described it as "a sign of European-Atlantic power of the Orient" and an artificially constructed understanding of what Westerners believed the Orient to be: an exotic, mysterious, and culturally opposite place from the West. The word was used to simultaneously fetishize and degrade Eastern cultures thought to be less sophisticated or 'advanced' than Western ones, and it painted a culturally homogenous image of a vast group of people whose only true similarity was that they were non-European. More recently, it has become clear that when the term is applied to people, it is seen as politically incorrect and insensitive. In 2016 President Obama signed a bill eliminating all uses of the term Oriental from federal law. Grace Meng, a member of Congress from New York who sponsored the bill, called the term "outdated" and "offensive." She said, "Many Americans may not be aware that the word 'Oriental' is derogatory. But it is an insulting term that needed to be removed from the books."
So is the use of the term Oriental a problem in perfumery? Dr. Amy Hanser, Associate Professor of Sociology at the University of British Columbia, says in somewhat typical sociological language, "It points to the ways in which we are sensitive to (negatively) racializing language when applied to people, but we might fail to recognize racializing discourse that is not directly applied to human bodies. But the idea of a perfume being an 'Oriental' fragrance might indeed be drawing upon stereotypes about a region (and its people) that make the term problematic when applied to people."
To some it seems bizarre that it still is being used to describe fragrances. Alexa Nishimoto, a freelance fashion designer with the Japanese American Museum in Los Angeles, says, "It feels like [brands] attempt to use one universal word to convey all Asian cultures, which is reductive to those who know that the nuances of each culture can be vastly different and don't fall under just one umbrella term." Dana El Masri, an independent perfumer, agrees: "[The term Oriental] is outdated and unnecessary. It also doesn't say much about the fragrance family and has become more of a reference to a 'spice' structure that was created in the 1920s than anything else. It is too broad a reference and perpetuates a typically Western/Occidental point of view."
But to traditional perfumers and perfume aficionados, it remains an 'official' classification. Says Marian Bendeth, a fragrance expert and perfumery owner, "It's where it originates, and it's a beautiful thing and certainly helps me because I deal with classifications all the time." She sees the term not as cultural but as geographical, denoting the origin of certain commonly-used fragrance notes.
The non-profit Institute for Art and Olfaction (IAO) refrains from using Oriental as a perfume classification, referring to it only if absolutely necessary as "the category most commonly known as Oriental, which needs renaming." One member of its board of directors, Julianne Lee, says, "I understand that the term is not one that is easy to sidestep for those in the fragrance community as so-called 'Oriental' perfumes are crucial to perfume history. However, I do find it lazy and harmful terminology." El Masri has suggested breaking down the single fragrance family into subfamilies based on geographical regions: "There are huge differences between a fragrance created in Malaysia by Malay people and a Japanese one, obviously, so why not classify it as such?" But many modern perfumes that have evolved from those created a century ago do not fit into geographical definitions at all, which has prompted some experts to propose coining terms such as 'ambery' that describe the actual olfactory notes, although there is wide disagreement about how this could be accomplished. Lee has noted that in terms of primary olfactory notes, so-called Oriental fragrances can generally be divided into two categories: those that incorporate an 'ambreine' accord (bergamot, vanilla, rose) and those that use a 'mellis' ('honey-sweet' or 'pleasant') accord (benzoin, eugenol, lily-of-the-valley, spices), but she also recognizes that many contemporary Oriental scents have branched out and mutated so much that they may not even warrant use of the Oriental label or accord labels at all. "Oftentimes, they are mere attempts at populating the 'Oriental' category, clearly visible from the marketing narrative and strategy."
So the controversy continues.