Hello Cadre
I'll try to make this short and to the point. As most of you know my Shave products are put into collections and that's pretty well explained in my other threads so I won't go over that again. Well from a personal standpoint I'm a lot more into natural aromas than synthetics. So I came to a decision for now that any scent that I create where I need to use an Aroma Chemical in the formula to achieve my desired results I'm going to put in the " Niche Boutique " Collection as those aromas are all about cologne type scents whether they are my take on a well known cologne or something I come up with that's original. At this point all other collections will have aromas that are made from essential oils, resins, plant or flower hydrosols, Fruit emulsions or powders or infusions I make myself like my Madagascar Vanilla oil which took me 8 months to get it where I wanted it to be. I just ordered a machine where I'm going to be making some of my own essential oils and hydrosols from plants, flowers and fruits.
I also want to be clear on the difference in synthetics and the different variety of them that are used in the shaving world and what I will and won't use in my formulas. So from a price standpoint there are inexpensive fragrance oils most commonly used in candles, bath soaps and yes some shave soaps. There also some fragrance oils that are made to duplicate a particular designer cologne, perfume or a bath and body works or the body shop type fragrance oils. When you buy them they list all the notes that are in them. Of course these are all synthetics. Then there are what's called Aroma Chemicals. They are used by perfumers and you have to know how to not only use them but also how to buy them. As many only have an item code number like KF442ZR and that may be a Aroma chemical that has a Amber or a Patchouli or an Oud scent to it. Of course they do not smell exactly like the authentic oils as they all share that one synthetic note. I often have told people that would like to test their nose to go to a fragrance counter at a department store and take 5 or 6 medium priced designer fragrances like Ralph Lauren Polo, Calvin Klein, Dolce & Gabbana etc. Close your eyes and take a quick sniff and move on. The average person loses their nose in about 5 to 7 scents and at that point you'll smell the common synthetic note they all share as the actual fragrance scent starts to fade away and as you lose your nose. Those fragrances are made by perfumers that work for either the company direct or work for a big fragrance house/supplier like IFF for example. Now if you are able to go to a store like Neiman Marcus or Saks or a Creed or Bond 9 boutique you'll also smell Aroma chemicals or in some colognes like Tom Ford or Le Labo, ADP or Amouage where they are blending real essential oils, resins and Aroma chemicals and some of those Aroma Chemicals can and are also very expensive. That's why if you are buying a 4 oz Shaving soap that says straight Sandalwood on the label and it's selling for $16, $26, or $40 it absolutely does not contain pure Sandalwood Oil of any type unless of course someone gave it to them for free. There are many other naturals like Jasmine Absolute that would be right there in price with Sandalwood or even more.
So with this in mind I'd like to state that in all ETHOS Grooming Essentials products the aromas are either one of two things. A all natural blend I've made myself or in some cases a single note scent like the Lavender Supreme Shave soap and Skin Food splash where it's just Pure French Lavender Essential oil and nothing else! Now If I'm using a synthetic in any of my products it will only be an Aroma Chemical or a blend of both an Aroma Chemical and natural aroma ingredients like essential oils, resins etc. as sometimes It's impossible to get the scent you want without using one or both to achieve what your looking for. My Success is a good example of using both naturals, and Aroma Chemicals. I won't and I don't use candle fragrances or already pre made scents. Or a single note fragrance oil like Orange or Lavender or multiple note fragrance oils and then use them as they are or try to blend then to get the scent I'm looking for. I'll also want to be clear I don't begrudge or judge anybody or their products that do that it's just a path I don't want to go down with the products I make. So as I've said before all ETHOS Grooming Essential products are priced according to what's in them and certain ingredients and especially Aromas can significantly change the prices from product to product.
So with that all said know that when you go into the Niche Boutique Collection you are getting a combo of Aroma Chemicals or a blend of both naturals and Aroma Chemicals and at this point I'll be using all naturals in all the other Collections. To me it keeps things simple for customers to understand.
As always Great Shaves and thank you for your support!
Frank
I'll try to make this short and to the point. As most of you know my Shave products are put into collections and that's pretty well explained in my other threads so I won't go over that again. Well from a personal standpoint I'm a lot more into natural aromas than synthetics. So I came to a decision for now that any scent that I create where I need to use an Aroma Chemical in the formula to achieve my desired results I'm going to put in the " Niche Boutique " Collection as those aromas are all about cologne type scents whether they are my take on a well known cologne or something I come up with that's original. At this point all other collections will have aromas that are made from essential oils, resins, plant or flower hydrosols, Fruit emulsions or powders or infusions I make myself like my Madagascar Vanilla oil which took me 8 months to get it where I wanted it to be. I just ordered a machine where I'm going to be making some of my own essential oils and hydrosols from plants, flowers and fruits.
I also want to be clear on the difference in synthetics and the different variety of them that are used in the shaving world and what I will and won't use in my formulas. So from a price standpoint there are inexpensive fragrance oils most commonly used in candles, bath soaps and yes some shave soaps. There also some fragrance oils that are made to duplicate a particular designer cologne, perfume or a bath and body works or the body shop type fragrance oils. When you buy them they list all the notes that are in them. Of course these are all synthetics. Then there are what's called Aroma Chemicals. They are used by perfumers and you have to know how to not only use them but also how to buy them. As many only have an item code number like KF442ZR and that may be a Aroma chemical that has a Amber or a Patchouli or an Oud scent to it. Of course they do not smell exactly like the authentic oils as they all share that one synthetic note. I often have told people that would like to test their nose to go to a fragrance counter at a department store and take 5 or 6 medium priced designer fragrances like Ralph Lauren Polo, Calvin Klein, Dolce & Gabbana etc. Close your eyes and take a quick sniff and move on. The average person loses their nose in about 5 to 7 scents and at that point you'll smell the common synthetic note they all share as the actual fragrance scent starts to fade away and as you lose your nose. Those fragrances are made by perfumers that work for either the company direct or work for a big fragrance house/supplier like IFF for example. Now if you are able to go to a store like Neiman Marcus or Saks or a Creed or Bond 9 boutique you'll also smell Aroma chemicals or in some colognes like Tom Ford or Le Labo, ADP or Amouage where they are blending real essential oils, resins and Aroma chemicals and some of those Aroma Chemicals can and are also very expensive. That's why if you are buying a 4 oz Shaving soap that says straight Sandalwood on the label and it's selling for $16, $26, or $40 it absolutely does not contain pure Sandalwood Oil of any type unless of course someone gave it to them for free. There are many other naturals like Jasmine Absolute that would be right there in price with Sandalwood or even more.
So with this in mind I'd like to state that in all ETHOS Grooming Essentials products the aromas are either one of two things. A all natural blend I've made myself or in some cases a single note scent like the Lavender Supreme Shave soap and Skin Food splash where it's just Pure French Lavender Essential oil and nothing else! Now If I'm using a synthetic in any of my products it will only be an Aroma Chemical or a blend of both an Aroma Chemical and natural aroma ingredients like essential oils, resins etc. as sometimes It's impossible to get the scent you want without using one or both to achieve what your looking for. My Success is a good example of using both naturals, and Aroma Chemicals. I won't and I don't use candle fragrances or already pre made scents. Or a single note fragrance oil like Orange or Lavender or multiple note fragrance oils and then use them as they are or try to blend then to get the scent I'm looking for. I'll also want to be clear I don't begrudge or judge anybody or their products that do that it's just a path I don't want to go down with the products I make. So as I've said before all ETHOS Grooming Essential products are priced according to what's in them and certain ingredients and especially Aromas can significantly change the prices from product to product.
So with that all said know that when you go into the Niche Boutique Collection you are getting a combo of Aroma Chemicals or a blend of both naturals and Aroma Chemicals and at this point I'll be using all naturals in all the other Collections. To me it keeps things simple for customers to understand.
As always Great Shaves and thank you for your support!
Frank
