Full disclosure...I’m about as cheap as they come and I definitely love a good deal nor would I pass up an opportunity to get a great EXPERIENCE at a low priced. I highlighted the word experience because I think that is where the difference lies, for some (many perhaps) the purchasing of shaving soap and other body care items is purely functional while for others it’s become more.
“back in the day” shaving soap, like so many other things, was simply made because luxury and “the experience” weren’t priority’s due to basic economics. Even then there were small attempts to add purely experiential features like scent, puck designs and packaging as marketing tools to drive sales. Look at the vintage ads and they play up the features and benefits of their product making it sound like buying their product will yield a better EXPERIENCE than the other guys ...when they all made the same soaps.
Fast forward to today and you have a bunch of artisans trying to use their ingredient labels and scent descriptions to convince you their product will yield a better experience. The problem is, those fancy ingredients cost a LOT and many of them sound exotic but don’t offer a substantially different experience from the potentially cheaper ingredients, especially if the artisan doesn’t know how to use them properly. Adding to the extra expense is the fact many artisans are small and unable to purchase those exotic ingredients in large enough quantities to reduce the costs.
I am personally somewhat careful about buying “expensive” experiences based on the ingredients but I don’t mind buying an expensive product now and then. The ones that come to mind straight away are the Pannacrema Nuavia in the crocks, some of the Saponaficio Varesinio stuff and when I can get it the Jabonmann stuff. All of them are SUPPER strongly scented by my nose and perform better than expected. SV is a top notch product PERIOD.
Speaking as a soap maker myself I can say I understand the conceptual use of many ingredients but have only put into practical use a few “unique” but powerful ingredients. The TSC has two other artisans who are much better versed in the understanding and use of some of the more unique (and typically expensive) ingredients you see on labels. Lisa (
@LNHC) is very well versed in the use of Aruvadic (I didn’t spell that right) oils, you see her use them in her bath and body as well as shaving soaps. My favorite is her shampoo bar. When she uses them she uses them with purpose, not as label dressing or marketing gimmick. Another is Frank (
@Dragonsbeard) his Ethos products include a variety of CRAZY sounding stuff or mixes of stuff but his background gives him a true understanding of the products he’s using and how they work together to achieve his desired “skin care” goal (not claiming anyclinical benefits here guys...don’t want to break any FDA laws on Frank’s behalf). The downside for both Frank and Lisa is these ingredients are expensive so when they price their products it gets rolled in making it LOOK like they are just looking for more profit.
Speaking of profit... artisans have to buy raw ingredients and supplies to make the products so it can sit on the shelf ready to be bought. It may only look like a $30 tub of “expensive” soap to you but to make 250 tubs of that soap available for purchase required have the necessary manufacturing equipment, probably $500 in tubs & labels on hand and pre-purchasing several thousand dollars in oils (just enough bulk to keep cost/ounce low enough to allow a $30/tub price). Then those 250 tubs will sit on the shelf for days/weeks/months? Or never sell but when they do the payment processor takes 3-5% of the total and the artisan has to have shipping containers available (another $100 or more they had to spend in advance to be prepared to ship all those tubs that might never actually sell).
I guess my point is this, I see things a little differently. I look at my purchases at being part of the experience (otherwise I’d stop altogether because I don’t NEED anything more). I also see the costs behind the cost, the expense behind the expense so I don’t always see the extreme price as being offensive. NOW, when I try a high dollar artisan product (or hear of one) that falls far from expectations and seems to me that the artisan has not taken his/her craft seriously, only used label dressing and/or gimmicks to extract large volumes of cash from the otherwise supportive wet shaving community...I am definitely offended. I have high expectations but I am supportive of those who attempt to meet them.
make sense?