I used this product today, and it's a keeper. It has a pleasant peppermint scent that lingers. With just a damp synthetic brush I was able to quickly whip up a thick, creamy lather. The lather reminds me of Mike's, Barrister & Mann, and Declaration Grooming in its consistency, glide, and cushion. I hardly felt the new SuperMax Stainless blade in my '46/7 Aristocrat as the whiskers disappeared. Two passes and touchup, and I was done. Post shave skin feel is soft, perfectly moisturized, but not greasy at all.
At $21 including shipping after applying their 5% FB discount, this soap is well worth it.