I've come across a new (to me) way of lather building. Unscrew the cap from your soap and fill it with hot water. Pour the water on the soap, replace cap and shake about twenty seconds. Pour frothy water and soap mix into a container and set aside. Now, load your brush as always, but use the froth to add water to the mix. This is done in lieu of adding water from the faucet. The resulting lather is very dense and super hydrated. If your soap is not in a capped container, just put about two brush loads of water on it, and stir with brush for twenty seconds. Maybe this is old news, and I'm late to the party! Anyway, it makes for a great shave.