Well, just because it's the non-shaving section, it could still be other cleaning products. Perhaps he likes the shower with Williams? Now, an alternate use for the aftershave is harder to place... Hmm.
Personally, if we're talking about shower soaps, that's easy for me. I haven't found anything better than Nivea Hydrating 3-in-1. It just works well and is cheap. I will, however, answer your follow-up Spider: it tastes horrible. Do NOT get it in your mouth. Maybe that's where they could improve their products... Taste?
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