The Shaving Cadre

Welcome to The Shaving Cadre, a forum dedicated to gentlemanly discourse about wet shaving and other topics of common interests. Membership is always free so register today and join in the fun

Announcement From Sebum Gold

DanLaw

Jr. Shave Member
Frankly, view it as an admission the business model less than optimal:

Copied from the Sebum Gold website...(NOT an endorsement of the company or product, I have no affiliation or interest in the company)
"Major Announcement: SG Restructuring & 2 New Sister Companies

Dear Patron,
Products to us are not simply ingredient lists. We believe that brands represent a set of values. A brand’s values should not be thrusted upon you by force, rather they should exist at the customers’ insistence.
Sē'bŭm Gold represents the purest shave products on the planet. We do not use petrochemicals (fragrance oils, preservatives, or plastic packaging). We do not use chemically processed stearic acid. We fashion our Luxury Packaging as an eco-friendly artform of hand craftsmanship, using tools more common in a woodshop rather than a soapmaker’s lab.

After years of feedback we realize not everybody weighs these values with equal importance. Not everyone wants to pay for essential oils, biodegradable consumer waste on behalf of the environment, or the labor necessary to produce authentic luxury packaging. Colloidal Nickel in Stearic Acid, or the devastation of the rainforest due to palm products simply does not matter to some. Brands do not judge, they listen. We are consistently bombarded with request to provide SG stripped down of these values. What people were really asking for, is please listen to my values, which are different than the values offered by SG.

We narrowed down these demands to, “Give me a soap that is easy to lather, excels in slickness, and smells divine. I will pay a high premium for the luxurious soap in the container, but not for the opulence of the container. If you can lower the overall costs with the use of some synthetics, even better.” In response to these demands we have launched Tonka Bean Shave Co, an elite soap formulated around the
lavishly expensive tonka bean butter because of its superior slickness and scarcity, yet the overall product costs are kept in-check by the aforementioned value system.

We realize this will still be out of reach for many in the community, and that is why we will be launching our 3rd sister company Fat Cheeks. With Fat Cheeks we will offer a Premium Shaving Soap that caters to the under $20 crowd. Fat Cheeks will also offer Free Shipping on all orders in the USA. You may sign up for our waiting list to be notified of its launch.

As we roll out these new companies, we will be restructuring Sē'bŭm Gold in the near future as SG Customs; a strictly commission-based business. We sympathize that this will upset some of our loyal customers that wholeheartedly embrace the values that SG represents. We pioneered a product category as the Originator of Post-Shave Serums in the wetshaving community. We are proud to have redefined the word “Sebum” and rescued many men from astringents and alum blocks. Never stopping, we redefined what shaving soap could be, and a year later we released equally prestigious matching soaps at a subsidized price. The sole purpose of this was to make our customers happy and support our serum sales.

As we all know, Soap is King, and our soap sales have created an imbalance relative to our serum sales. Hence it is no longer feasible to support this imbalance by selling stock products at an upside-down price. Our products will still be available for individuals to commission, and we will offset this with random public offerings at a discount, for both our original products and new limited releases prior to their placement in our Commissions Portfolio. We will no longer maintain a running stock list of products for immediate purchase off the shelf.

In the meantime, until we finalize this transition, we will stick with our commitment of bringing you Sē'bŭm Aqua this August, and possibly release some more Gold and Purple to close out the former business model. We encourage you to buyout our current stock, as it may not be available again at these lower-cost production batch prices.

Thank you for your patronage over these last 3 years, and I hope I can serve you for years to come with our future business models.

Sincerely, Rick Sprowl "
 
Just my two cents on this topic.

I'm closing in on 50 years of being a 'wet shaver'. Other than a period in school when I had a beard, and a year when I lost my razor traveling and used carts, it's always been DEs and for the past several years, straight razors. Have soaps to last beyond 3017.

I've never used anything better than the Sē'bŭm line, period. Yes, it's expensive. Yes, it's finicky to lather if one approaches it as one does the typical shaving soap. Took me a while to adopt the technique demonstrated by Rick on YouTube (slightly damp synthetic brush and slow addition of water by dipping tips slightly). The technique shared by Ols67 also worked well when using a badger brush (slow, measured, additions of water). I get it, some don't want to be bothered, because they're perfectly happy using what they have.

But I have to tell you, every time I use the Sē'bŭm line, I wonder why I shave with anything else.

The Tonka Bean Co. line (I have the Natural and Barbershop, tried a sample of the Pearl Jam shared with me by a member of this forum) is very good, IMO. Way easier to lather than the original Sē'bŭm line. I've even done a side by side with the Tonka Bean Co. Au Naturel and the Sē'bŭm Tonka Bean. Yes, I'm one of those who were called 'suckers' on a closed thread on another forum for being 'duped' by the hype. Other than the TBC being easier to lather, the Sē'bŭm was better in all regards including performance and post shave. Using the Sē'bŭms for weeks at a time made a noticeable difference in both the feel and appearance of my skin (I noticed it as did my better half).

Are there product lines that come close? Yes, of course. One that comes to mind is Mo's Grooming Dept products, especially if one uses the preshave and post-shave serum.

I understand why Rick would make the decision to expand the product line, although I'm personally not especially happy about it. I like being able to order a soap I've gotten to love without waiting for a custom order (the Tonka Bean set I got took a good month to produce). But I understand and wish him well in the new ventures.
 
While I have not tried Sebum soap, have tried the Gold serum with it performing about same as Grooming Dept Serum but at significantly higher cost. Will state have been a dedicated user of Grooming Dept soaps for years now, running them against every other top base available until recently switching to ETHOS soap. The ETHOS is just in a completely other league of performance for badly damaged and highly sensitive skin. GD still my second best soap over WK and CE by distance but ETHOS is the best soap I have ever encountered hands down. It has completely eliminated post shave redness, swelling and pain.
 
Back
Top